Joe Coffee Company - Specialty Coffee Roaster | Unpacking Coffee [ ](https://unpacking.coffee)[ ![Unpacking Coffee Logo](/images/cuppin-logo.svg) Unpacking Coffee ](https://unpacking.coffee/dashboard) [ Coffees ](https://unpacking.coffee/coffees) [ Cuppings ](https://unpacking.coffee/cuppings) [ Recipes ](https://unpacking.coffee/recipes) [ Log in ](https://unpacking.coffee/login) [ ](https://unpacking.coffee/login "Log in") [ Register ](https://unpacking.coffee/register) [ ](https://unpacking.coffee/register "Register") [ Roasters ](https://unpacking.coffee/roasters) Joe Coffee Company Joe Coffee Company ================== Watch Episode Read Transcript - [ Joe Coffee ](http://joenewyork.com) - [ Joe Coffee on Twitter ](https://twitter.com/JoecoffeeNYC) - [ Joe Knows Coffee ](http://joeknowscoffee.com/) - [ The Pulley Collective ](http://pulleycollective.com) - [ The Good Food Awards ](http://goodfoodawards.org) - [ The Green Coffee Program ](https://facebook.com/Green-Coffee-Program-1509849772572722/) - [ Gourmet Magazine ](http://gourmet.com/) ![Joe Coffee Company](/storage/roaster-profiles/126/featured.jpg) THE CONVERSATION (Take 1) Ray: So today we’re tasting Joe Coffee, out of ah, New York. (Take 2) Ray: I’m Ray. Kandace: I’m Kandace. Ray: Welcome to the show. Kandace: This is, Unpacking Coffee. Ray: It is. Today we’re trying… Kandace: Still. (Take 3) Ray: This is take three. Kandace: Take three. Ray: I’m Ray. Kandace: I’m Kandace. Ray: Unpacking Coffee this week: Joe, New York. Founded in 2003. Originally, for the first decade really, they just sold other people’s coffee. Originally it was from Echo. It was… Kandace: Andrew’s! Ray: Andrew Barnett’s gig who is now with Linea, a friend of the show. Starting in I think 2013, they’ve been roasting their own coffee. Started slowly, worked their way up… Kandace: Yeah so it’s interesting. So they had revolving coffees in the beginning right? And then now they have Joe Pro New York in their headquarters who still does the guest coffee roasters. Ray: So they still do some guest coffees in the one location but the rest… Kandace: NO guests. Ray: Right. It’s all one-hundred percent Joe. Kandace: All Joe. Ray: There’s probably a lot of jokes you could make about the fact that they’re called Joe. Kandace: Like that ah, that Jimmy Hendrix song? Ray: Heyyy Joe…Right? The gentlemen who was hired to head up The Green Coffee Program is Edward Kaufman, who I spoke with. He told us about some of the struggles of going online with The Green Coffee Program nowadays, especially when it comes to Ethiopia. Edward Kaufman: My title is Director of Roasting. Technically we’ve been roasting our coffee for a little over three years. A hundred percent for the last 2 years—two and a half. For our coffees that we purchase, Ethiopia is definitely the most challenging because of the government mandated auction system—the Commodities Exchange. That’s changing. There’s some traceability, information is going to be available for this harvest. But for the last seven…..eight years now I think that the government has, basically made coffee run through this Commodities Exchange so it kind of erases all the traceability. So we’ll get a coffee that is, you know, it’s basically labeled as a region, and, thousands of farmers could have contributed to it and there’s really no… Ray: You have no idea which farmer grew it. Basically, yeah. Edward: Exactly. Exactly. As time passes we get to, we learn a little bit more how to navigate the system, and at the same time, Ethiopia is listening to us. Like us bitchy coffee buyers are like we wanna know where this delicious coffee came from so we can shake some hands and get it again next year. So they’re easing up on the laws a little bit and providing some opportunities for us to have some information starting actually this harvest. It’s happening right now so that’s exciting. Ray: So what else do we know about Joe? Kandace: Well, they’re part of the collective. Ray: Is it the Pulley Collective? Kandace: Yes! Awesome. They’re part of the Pulley Collective and so, that is a group that shares roasting equipment in New York. And so, it seems like they’re great support of other roasters… Ray: Also, I do wanna talk about their fantastic packaging and identity. I’m a huge fan of this. It’s a cup, in the middle of “Joe” but what I love about it is the way that, it’s not just flat it has like a texture and it’s like a screen printed texture. Kandace: It’s cup of joe! Ray: Oh right! Hey Joe…. Kandace: Oh my god, seriously? Again?! Ray: It’s like that Hendrix song! Kandace: Oh my god. Ray: It’s almost like they’re playing with a little bit of the texture which you can do on these bags. It’s flat-bottom, which is you know what we here at Needmore are huge fans of the flat-bottom bag. Kandace: You just like to say it. Ray: And lots of little details on here. Just a sticker so they can use the same bag design on all of them. And even just the little playfulness of the side here. The um, the little bench. It’s a bus bench. Kandace: You’re really into little things. The Good Food Awards were just announced. Ray: Yes Kandace: On the fifteenth. Ray: Okay. Kandace: On Friday…Congratulations guys! So what’s cool about The Good Food Awards is that they’re a blind taste test that happens in San Francisco. Ray: Who runs that? Do you know? Kandace: Every time! Ray: Every time. Kandace: I don’t. Ray: I think it’s Gourmet Magazine. Kandace: I think it’s The Good Food Awards people….who run in it. I would also say that they sent us some really nice material. When we got our coffees. Ray: Joe, New York. Kandace: I got my thumbs up first this time. Ray: You did. Kandace: I never do. Watch the Show https://vimeo.com/152081627 THE CONVERSATION (Take 1) Ray: So today we’re tasting Joe Coffee, out of ah, New York. (Take 2) Ray: I’m Ray. Kandace: I’m Kandace. Ray: Welcome to the show. Kandace: This is, Unpacking Coffee. Ray: It is. Today we’re trying… Kandace: Still. (Take 3) Ray: This is take three. Kandace: Take three. Ray: I’m Ray. Kandace: I’m Kandace. Ray: Unpacking Coffee this week: Joe, New York. Founded in 2003. Originally, for the first decade really, they just sold other people’s coffee. Originally it was from Echo. It was… Kandace: Andrew’s! Ray: Andrew Barnett’s gig who is now with Linea, a friend of the show. Starting in I think 2013, they’ve been roasting their own coffee. Started slowly, worked their way up… Kandace: Yeah so it’s interesting. So they had revolving coffees in the beginning right? And then now they have Joe Pro New York in their headquarters who still does the guest coffee roasters. Ray: So they still do some guest coffees in the one location but the rest… Kandace: NO guests. Ray: Right. It’s all one-hundred percent Joe. Kandace: All Joe. Ray: There’s probably a lot of jokes you could make about the fact that they’re called Joe. Kandace: Like that ah, that Jimmy Hendrix song? Ray: Heyyy Joe…Right? The gentlemen who was hired to head up The Green Coffee Program is Edward Kaufman, who I spoke with. He told us about some of the struggles of going online with The Green Coffee Program nowadays, especially when it comes to Ethiopia. Edward Kaufman: My title is Director of Roasting. Technically we’ve been roasting our coffee for a little over three years. A hundred percent for the last 2 years—two and a half. For our coffees that we purchase, Ethiopia is definitely the most challenging because of the government mandated auction system—the Commodities Exchange. That’s changing. There’s some traceability, information is going to be available for this harvest. But for the last seven…..eight years now I think that the government has, basically made coffee run through this Commodities Exchange so it kind of erases all the traceability. So we’ll get a coffee that is, you know, it’s basically labeled as a region, and, thousands of farmers could have contributed to it and there’s really no… Ray: You have no idea which farmer grew it. Basically, yeah. Edward: Exactly. Exactly. As time passes we get to, we learn a little bit more how to navigate the system, and at the same time, Ethiopia is listening to us. Like us bitchy coffee buyers are like we wanna know where this delicious coffee came from so we can shake some hands and get it again next year. So they’re easing up on the laws a little bit and providing some opportunities for us to have some information starting actually this harvest. It’s happening right now so that’s exciting. Ray: So what else do we know about Joe? Kandace: Well, they’re part of the collective. Ray: Is it the Pulley Collective? Kandace: Yes! Awesome. They’re part of the Pulley Collective and so, that is a group that shares roasting equipment in New York. And so, it seems like they’re great support of other roasters… Ray: Also, I do wanna talk about their fantastic packaging and identity. I’m a huge fan of this. It’s a cup, in the middle of “Joe” but what I love about it is the way that, it’s not just flat it has like a texture and it’s like a screen printed texture. Kandace: It’s cup of joe! Ray: Oh right! Hey Joe…. Kandace: Oh my god, seriously? Again?! Ray: It’s like that Hendrix song! Kandace: Oh my god. Ray: It’s almost like they’re playing with a little bit of the texture which you can do on these bags. It’s flat-bottom, which is you know what we here at Needmore are huge fans of the flat-bottom bag. Kandace: You just like to say it. Ray: And lots of little details on here. Just a sticker so they can use the same bag design on all of them. And even just the little playfulness of the side here. The um, the little bench. It’s a bus bench. Kandace: You’re really into little things. The Good Food Awards were just announced. Ray: Yes Kandace: On the fifteenth. Ray: Okay. Kandace: On Friday…Congratulations guys! So what’s cool about The Good Food Awards is that they’re a blind taste test that happens in San Francisco. Ray: Who runs that? Do you know? Kandace: Every time! Ray: Every time. Kandace: I don’t. Ray: I think it’s Gourmet Magazine. Kandace: I think it’s The Good Food Awards people….who run in it. I would also say that they sent us some really nice material. When we got our coffees. Ray: Joe, New York. Kandace: I got my thumbs up first this time. Ray: You did. Kandace: I never do. Watch the Show https://vimeo.com/152081627 Coffee Offerings ------------------ ### [ The Village ](https://unpacking.coffee/coffees/74-the-village) Varieties Bourbon Country Rwanda Elevation 1600-2000m Source Ejo Heza Women, Kopakama Cooperative First noted Oct 13, 2025 Last tasted Oct 16, 2025 3 cuppings [ brown sugar ](https://unpacking.coffee/flavors/28 "brown sugar") [ white grape ](https://unpacking.coffee/flavors/122 "white grape") [ honey ](https://unpacking.coffee/flavors/22 "honey") [ bergamot ](https://unpacking.coffee/flavors/107 "bergamot") [ hazelnut ](https://unpacking.coffee/flavors/38 "hazelnut") ### [ Kenya Kapkiyai ](https://unpacking.coffee/coffees/71-kenya-kapkiyai) Process Washed Varieties K7, Batian, Ruiru 11, SL28, SL34 Country Kenya Elevation 2000m Source Kapkiyai Farmer’s Cooperative First noted Oct 02, 2025 Last tasted Oct 09, 2025 3 cuppings [ honey ](https://unpacking.coffee/flavors/22 "honey") [ rose ](https://unpacking.coffee/flavors/56 "rose") [ blueberry ](https://unpacking.coffee/flavors/8 "blueberry") [ mango ](https://unpacking.coffee/flavors/15 "mango") [ tamarind ](https://unpacking.coffee/flavors/134 "tamarind") ### [ The Waverly ](https://unpacking.coffee/coffees/18-the-waverly) Species Arabica First noted Jun 11, 2025 Last tasted Jun 11, 2025 1 cupping [ cream ](https://unpacking.coffee/flavors/86 "cream") [ bergamot ](https://unpacking.coffee/flavors/107 "bergamot") [ cinnamon ](https://unpacking.coffee/flavors/45 "cinnamon") Log In to Cup Log in to your account Enter your email and password to continue Email address Password Remember me Cancel Log in Need an account? [Sign up](https://unpacking.coffee/register) 3 Coffee Offerings 7 Total Cuppings 9.1 Average Score Added 10 months ago Use filters or recent searches to refine your results. Press Esc to close. Filters 12 showing Users 0 Coffees 0 Roasters 0 Recipes 0 Explore featured coffees Start typing to search across the entire database. [ ### [ El Naranjo, Colombia ](https://unpacking.coffee/coffees/128-el-naranjo-colombia) by [ Ritual Coffee Roasters ](https://unpacking.coffee/roasters/180-ritual-coffee-roasters) Process Washed Varieties Caturra Country Colombia Region Nariño First noted Apr 04, 2026 Last tasted Apr 04, 2026 1 cupping [ plum ](https://unpacking.coffee/flavors/10 "plum") [ passion fruit ](https://unpacking.coffee/flavors/104 "passion fruit") [ cocoa butter ](https://unpacking.coffee/flavors/191 "cocoa butter") ](https://unpacking.coffee/coffees/128-el-naranjo-colombia) [ ### [ Sitio Da Torre ](https://unpacking.coffee/coffees/127-sitio-da-torre) by [ Square Mile Coffee Roasters ](https://unpacking.coffee/roasters/196-square-mile-coffee-roasters) Process Natural Varieties Yellow Bourbon Country Brazil Region Minas Gerais Source Álvaro Coli First noted Mar 30, 2026 Last tasted Mar 30, 2026 1 cupping [ cherry ](https://unpacking.coffee/flavors/5 "cherry") [ raspberry ](https://unpacking.coffee/flavors/6 "raspberry") [ black cherry ](https://unpacking.coffee/flavors/176 "black cherry") [ chocolate ganache ](https://unpacking.coffee/flavors/190 "chocolate ganache") ](https://unpacking.coffee/coffees/127-sitio-da-torre) [ ### [ San Jerónimo Tecoatl ](https://unpacking.coffee/coffees/126-san-jeronimo-tecoatl) by [ Paloma Craft Coffee ](https://unpacking.coffee/roasters/253-paloma-craft-coffee) Process Washed Varieties Bourbon, Typica Country Mexico Region Oaxaca Elevation 1600 - 1800m Source Sierra Mazateca First noted Mar 28, 2026 Last tasted Mar 28, 2026 1 cupping [ peach ](https://unpacking.coffee/flavors/3 "peach") [ key lime ](https://unpacking.coffee/flavors/188 "key lime") [ green mango ](https://unpacking.coffee/flavors/189 "green mango") ](https://unpacking.coffee/coffees/126-san-jeronimo-tecoatl) [ ### [ La Gladiola ](https://unpacking.coffee/coffees/125-la-gladiola) by [ Marigold Coffee ](https://unpacking.coffee/roasters/252-marigold-coffee) Process Washed Country Costa Rica Region Tarrazú First noted Mar 25, 2026 Last tasted Mar 25, 2026 1 cupping [ cinnamon ](https://unpacking.coffee/flavors/45 "cinnamon") [ chocolate ](https://unpacking.coffee/flavors/108 "chocolate") [ nectarine ](https://unpacking.coffee/flavors/126 "nectarine") ](https://unpacking.coffee/coffees/125-la-gladiola) [ ### [ Honduras Ramon Hernandez ](https://unpacking.coffee/coffees/124-honduras-ramon-hernandez) by [ Heart Coffee Roasters ](https://unpacking.coffee/roasters/47-heart-coffee-roasters) Process Washed Varieties Pacas Country Honduras Region Santa Barbara Elevation 1820m First noted Mar 23, 2026 Last tasted Mar 23, 2026 1 cupping [ jasmine ](https://unpacking.coffee/flavors/55 "jasmine") [ currant ](https://unpacking.coffee/flavors/137 "currant") ](https://unpacking.coffee/coffees/124-honduras-ramon-hernandez) [ ### [ Honduras Benjamin Paz Gesha - Limited Release ](https://unpacking.coffee/coffees/123-honduras-benjamin-paz-gesha-limited-release) by [ Heart Coffee Roasters ](https://unpacking.coffee/roasters/47-heart-coffee-roasters) Process Washed Varieties Geisha Country Honduras Region El Cedral Elevation 1680-1730mm First noted Mar 15, 2026 Last tasted Mar 15, 2026 1 cupping [ orange ](https://unpacking.coffee/flavors/17 "orange") [ jasmine ](https://unpacking.coffee/flavors/55 "jasmine") [ honeycomb ](https://unpacking.coffee/flavors/114 "honeycomb") ](https://unpacking.coffee/coffees/123-honduras-benjamin-paz-gesha-limited-release) [ ### [ Colombia Diego Bermudez Cardamom Cloud ](https://unpacking.coffee/coffees/122-colombia-diego-bermudez-cardamom-cloud) by [ Driftaway Coffee ](https://unpacking.coffee/roasters/251-driftaway-coffee) Process Double Fermentation/Soaking Varieties Castillo Country Colombia Region Huila Elevation 1960m Harvest 2025 Source Finca El Paraíso First noted Mar 13, 2026 Last tasted Mar 13, 2026 1 cupping [ cherry ](https://unpacking.coffee/flavors/5 "cherry") [ cardamom ](https://unpacking.coffee/flavors/48 "cardamom") [ butter ](https://unpacking.coffee/flavors/85 "butter") [ pistachio ](https://unpacking.coffee/flavors/187 "pistachio") ](https://unpacking.coffee/coffees/122-colombia-diego-bermudez-cardamom-cloud) [ ### [ Nelin Guzman Honduras ](https://unpacking.coffee/coffees/121-nelin-guzman-honduras) by [ Cat & Cloud Coffee ](https://unpacking.coffee/roasters/44-cat-cloud-coffee) Process Anaerobic Natural Country Honduras Region Santa Barbara Source Nelin Guzman First noted Mar 10, 2026 Last tasted Mar 10, 2026 1 cupping [ dark chocolate ](https://unpacking.coffee/flavors/34 "dark chocolate") [ berry wine ](https://unpacking.coffee/flavors/185 "berry wine") [ skittles ](https://unpacking.coffee/flavors/186 "skittles") ](https://unpacking.coffee/coffees/121-nelin-guzman-honduras) [ ### [ Remera ](https://unpacking.coffee/coffees/120-remera) by [ FLOWER CHILD COFFEE ](https://unpacking.coffee/roasters/248-flower-child-coffee) Process Washed Varieties Red Bourbon Country Burundi Region Kayanza Elevation 1,850-2,100m Harvest July 2025 Source Remera Washing Station First noted Mar 01, 2026 Last tasted Mar 01, 2026 1 cupping [ mixed berries ](https://unpacking.coffee/flavors/181 "mixed berries") [ whipped cream ](https://unpacking.coffee/flavors/182 "whipped cream") [ pink lady apple ](https://unpacking.coffee/flavors/183 "pink lady apple") ](https://unpacking.coffee/coffees/120-remera) [ ### [ fruit-forward flavor ](https://unpacking.coffee/coffees/119-fruit-forward-flavor) by [ 94 Celcius ](https://unpacking.coffee/roasters/250-94-celcius) First noted Mar 01, 2026 Last tasted Mar 01, 2026 1 cupping ](https://unpacking.coffee/coffees/119-fruit-forward-flavor) [ ### [ Evin Moreno Gesha ](https://unpacking.coffee/coffees/118-evin-moreno-gesha) by [ Ritual Coffee Roasters ](https://unpacking.coffee/roasters/180-ritual-coffee-roasters) Varieties Geisha Country Honduras Region Santa Barbara Harvest July 2025 Source Evin Joel Moreno Reyes First noted Feb 26, 2026 Last tasted Feb 26, 2026 1 cupping [ elderflower ](https://unpacking.coffee/flavors/58 "elderflower") [ melon ](https://unpacking.coffee/flavors/180 "melon") [ meyer lemon ](https://unpacking.coffee/flavors/103 "meyer lemon") [ butterscotch ](https://unpacking.coffee/flavors/32 "butterscotch") ](https://unpacking.coffee/coffees/118-evin-moreno-gesha) [ ### [ Diego Horta – El Rincón ](https://unpacking.coffee/coffees/117-diego-horta-el-rincon) by [ Kafiex Roasters ](https://unpacking.coffee/roasters/249-kafiex-roasters) Process Anaerobic Natural Varieties Colombia Country Colombia Region Huila Source El Rincón First noted Feb 24, 2026 Last tasted Feb 24, 2026 1 cupping [ raspberry ](https://unpacking.coffee/flavors/6 "raspberry") [ dark chocolate ](https://unpacking.coffee/flavors/34 "dark chocolate") [ cherry ](https://unpacking.coffee/flavors/5 "cherry") ](https://unpacking.coffee/coffees/117-diego-horta-el-rincon)