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 Madcap Coffee 

Madcap Coffee
=============

Madcap Coffee Company is a Grand Rapids, Michigan specialty roaster founded in 2008 by Trevor Corlett, an award-winning barista and trainer. Headquartered in Grand Rapids with cafés in Grand Rapids and Detroit, Madcap supplies specialty coffee through a national wholesale program.

    Watch Episode       Read Transcript    

- [ Madcap Coffee Company ](http://madcapcoffee.com/)
- [ Madcap on Twitter ](https://twitter.com/madcapcoffee)
- [ Designer Seth Herman ](http://sethherman.com/)
- [ Designer Chuck Anderson ](http://nopattern.com/)
- [ Hybrid Media on Vimeo ](https://vimeo.com/hybridmedia)

 ![Madcap Coffee](/storage/roaster-profiles/139/featured.jpg) 

  THE CONVERSATION

Ray: Okay. I'm Ray. I'm Ray. I'm Ray.

Kandace: I'm Kandace.

Ray: This is Unpacking Coffee. Today, we're talking about Madcap out of Grand Rapids, Michigan.

Kandace: Yeah, we are.

Ray: Yeah, we are. Is that how you say it?

Kandace: I spent a little time in Michigan. They're big drinkers.

Ray: Alcoholic?

Kandace: Yeah, I think so. Also, you get 10 cents back every time you bring a can. That's the difference between leaving your cans in the recycling in the front and getting a bunch of cans, bringing it in. You can buy alcohol in the store, so you bring your cans in, and then you just go and get your tequila, and check out.

Ray: Well, also, they roast coffee. Madcap was founded in 2008 by Trevor Corlett and Ryan Knapp.

Kandace: They are so backed up by coffee cred and awards and championships. We had a chance to talk to Ryan Knapp, who is ...

Ryan: I am Ryan Knapp. I'm one of the co-founders, and I'm currently the Director of Coffee at Madcap. At the core of what we're doing, we're finding really, really delicious coffees. Most of my time right now ... I spend about a third of the year on the road, visiting producers, tasting a lot of coffees. Then, when I'm not on the road, we're constantly cupping, sampling coffees. Last year alone, we logged over 3,000 samples that we tasted at our roastery, and that's for the 2 to 3 dozen coffees that actually make it on the menu. That's most of my time right now ... is working with that and working with the roasting team and just working a lot more with the product before it gets into the cafe.

Ray: One of my favorite things about this company is that they actually got 2 other folks to partner with them to do design.

Kandace: Right. Do you know their names? I do.

Ray: Why don't you ...

Kandace: Seth Herman and Chuck Anderson.

Ryan: They have such good consistent branding, packaging ...

Kandace: What is this? This is like a label? This is ... Feel it. It feels like a label from a shirt.

Ray: Yeah, it's like a shirt tag. Yeah. This is super cool. You didn't have to do that. I would have loved your coffee anyway.

Ryan: The designers are fantastic. They've been, I think, a huge part of taking what Trevor and I loved and taken what our craft is and based on that, and they loved it, and really reached out to us and said, "We'd love to work with you." They were a couple guys that came into the coffee bar every day and really liked what we were doing. At the time ... We had pretty low budget design for the first couple years, just something to make it work because putting all of our energy into the coffee itself.

Seth Herman and then Chuck Anderson, both tremendous designers that ... It's gotten me really excited about design in general because before I was just like, "Yeah, design is just marketing; it's whatever", didn't really know that much, didn't immerse myself into it that much.

Both Seth and Chuck have done an amazing job of visually communicating what we're about. In everything that they do, from the fabric patch to show that what we do, it's done by hand, it's handmade from start to finish, from the colors that we worked together to really express the vibrancy or frequency that connects with the coffee that's in that bag, to just overall the clean, minimal detail that goes into everything they do.

They're brilliant, and they've been an awesome part of really building that up and expressing to more people what we're about.

Kandace: We got to enjoy the Lucas Melo. They sent us the Lake Effect and the Kanzu. The Lake Effect was inspired by Michigan lakes.

They have this commitment to visiting a large majority of their producers. They're really hands-on. They're travelling a lot. They're having multi-year relationships. Kanzu, I happen to know, came from our friends at Red Fox, so I think on the rare times that they're working with someone, it's someone pretty rad.

Ray: You know what? I think the connection is that baristas make coffee. They make coffee.

Madcap Coffee, Grand Rapids, Michigan.

Kandace: Definitely.

Watch the Show

https://vimeo.com/161428336  

   THE CONVERSATION

Ray: Okay. I'm Ray. I'm Ray. I'm Ray.

Kandace: I'm Kandace.

Ray: This is Unpacking Coffee. Today, we're talking about Madcap out of Grand Rapids, Michigan.

Kandace: Yeah, we are.

Ray: Yeah, we are. Is that how you say it?

Kandace: I spent a little time in Michigan. They're big drinkers.

Ray: Alcoholic?

Kandace: Yeah, I think so. Also, you get 10 cents back every time you bring a can. That's the difference between leaving your cans in the recycling in the front and getting a bunch of cans, bringing it in. You can buy alcohol in the store, so you bring your cans in, and then you just go and get your tequila, and check out.

Ray: Well, also, they roast coffee. Madcap was founded in 2008 by Trevor Corlett and Ryan Knapp.

Kandace: They are so backed up by coffee cred and awards and championships. We had a chance to talk to Ryan Knapp, who is ...

Ryan: I am Ryan Knapp. I'm one of the co-founders, and I'm currently the Director of Coffee at Madcap. At the core of what we're doing, we're finding really, really delicious coffees. Most of my time right now ... I spend about a third of the year on the road, visiting producers, tasting a lot of coffees. Then, when I'm not on the road, we're constantly cupping, sampling coffees. Last year alone, we logged over 3,000 samples that we tasted at our roastery, and that's for the 2 to 3 dozen coffees that actually make it on the menu. That's most of my time right now ... is working with that and working with the roasting team and just working a lot more with the product before it gets into the cafe.

Ray: One of my favorite things about this company is that they actually got 2 other folks to partner with them to do design.

Kandace: Right. Do you know their names? I do.

Ray: Why don't you ...

Kandace: Seth Herman and Chuck Anderson.

Ryan: They have such good consistent branding, packaging ...

Kandace: What is this? This is like a label? This is ... Feel it. It feels like a label from a shirt.

Ray: Yeah, it's like a shirt tag. Yeah. This is super cool. You didn't have to do that. I would have loved your coffee anyway.

Ryan: The designers are fantastic. They've been, I think, a huge part of taking what Trevor and I loved and taken what our craft is and based on that, and they loved it, and really reached out to us and said, "We'd love to work with you." They were a couple guys that came into the coffee bar every day and really liked what we were doing. At the time ... We had pretty low budget design for the first couple years, just something to make it work because putting all of our energy into the coffee itself.

Seth Herman and then Chuck Anderson, both tremendous designers that ... It's gotten me really excited about design in general because before I was just like, "Yeah, design is just marketing; it's whatever", didn't really know that much, didn't immerse myself into it that much.

Both Seth and Chuck have done an amazing job of visually communicating what we're about. In everything that they do, from the fabric patch to show that what we do, it's done by hand, it's handmade from start to finish, from the colors that we worked together to really express the vibrancy or frequency that connects with the coffee that's in that bag, to just overall the clean, minimal detail that goes into everything they do.

They're brilliant, and they've been an awesome part of really building that up and expressing to more people what we're about.

Kandace: We got to enjoy the Lucas Melo. They sent us the Lake Effect and the Kanzu. The Lake Effect was inspired by Michigan lakes.

They have this commitment to visiting a large majority of their producers. They're really hands-on. They're travelling a lot. They're having multi-year relationships. Kanzu, I happen to know, came from our friends at Red Fox, so I think on the rare times that they're working with someone, it's someone pretty rad.

Ray: You know what? I think the connection is that baristas make coffee. They make coffee.

Madcap Coffee, Grand Rapids, Michigan.

Kandace: Definitely.

Watch the Show

https://vimeo.com/161428336   

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Total Cuppings

 Added 1 year ago

Roaster Details

  Website  [ www.madcapcoffee.com ](https://www.madcapcoffee.com)  

 Established 2008 

Location

  City Grand Rapids 

 State/Province Michigan 

 Country United States 

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###   [ Takele Mammo ](https://unpacking.coffee/coffees/184-takele-mammo)  

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Aug 11, 2026

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Aug 11, 2026

  3 cuppings 

   [ mango](https://unpacking.coffee/flavors/15 "mango") [ mango lollipop](https://unpacking.coffee/flavors/246 "mango lollipop") [ fruit rollup](https://unpacking.coffee/flavors/245 "fruit rollup") [ jumex mango nectar](https://unpacking.coffee/flavors/247 "jumex mango nectar") [ cream](https://unpacking.coffee/flavors/86 "cream")  

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     Certifications Organic         Country   [Colombia](https://unpacking.coffee/origins/colombia)          Source Fondo Paez Cooperative      

First noted

Aug 09, 2026

 Last tasted

Aug 23, 2026

  2 cuppings 

   [ brown sugar](https://unpacking.coffee/flavors/28 "brown sugar") [ apricot](https://unpacking.coffee/flavors/4 "apricot") [ caramel](https://unpacking.coffee/flavors/23 "caramel") [ black tea](https://unpacking.coffee/flavors/65 "black tea")  

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First noted

Aug 09, 2026

 Last tasted

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  1 cupping 

   [ black tea](https://unpacking.coffee/flavors/65 "black tea") [ dried fig](https://unpacking.coffee/flavors/138 "dried fig") [ dark chocolate](https://unpacking.coffee/flavors/34 "dark chocolate")  

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First noted

Aug 05, 2026

 Last tasted

Aug 05, 2026

  1 cupping 

   [ orange](https://unpacking.coffee/flavors/17 "orange") [ caramel](https://unpacking.coffee/flavors/23 "caramel") [ black walnut syrup](https://unpacking.coffee/flavors/244 "black walnut syrup")  

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###   [ Ethiopian Kercha ](https://unpacking.coffee/coffees/179-ethiopian-kercha)  

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          Country   [Ethiopia](https://unpacking.coffee/origins/ethiopia)       Region Guji         

First noted

Aug 03, 2026

 Last tasted

Aug 03, 2026

  1 cupping 

   [ milk chocolate](https://unpacking.coffee/flavors/33 "milk chocolate") [ cane sugar](https://unpacking.coffee/flavors/29 "cane sugar") [ vanilla](https://unpacking.coffee/flavors/27 "vanilla") [ strawberry ice cream](https://unpacking.coffee/flavors/243 "strawberry ice cream")  

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###   [ Finca Santa Cruz Washed ](https://unpacking.coffee/coffees/178-finca-santa-cruz-washed)  

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First noted

Jul 28, 2026

 Last tasted

Aug 04, 2026

  3 cuppings 

   [ chocolate](https://unpacking.coffee/flavors/108 "chocolate") [ earl grey tea](https://unpacking.coffee/flavors/242 "earl grey tea") [ citrus](https://unpacking.coffee/flavors/110 "citrus") [ grapefruit](https://unpacking.coffee/flavors/20 "grapefruit") [ lime](https://unpacking.coffee/flavors/19 "lime")  

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 [  

###   [ Gamaliel Ríos Ortíz ](https://unpacking.coffee/coffees/177-gamaliel-rios-ortiz)  

   by [ Ritual Coffee Roasters ](https://unpacking.coffee/roasters/180-ritual-coffee-roasters)

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First noted

Jul 21, 2026

 Last tasted

Jul 21, 2026

  1 cupping 

   [ peach](https://unpacking.coffee/flavors/3 "peach") [ citrus](https://unpacking.coffee/flavors/110 "citrus") [ caramel](https://unpacking.coffee/flavors/23 "caramel") [ butterscotch](https://unpacking.coffee/flavors/32 "butterscotch")  

  ](https://unpacking.coffee/coffees/177-gamaliel-rios-ortiz) 

 [  

###   [ Finca Santa Cruz Natural ](https://unpacking.coffee/coffees/176-finca-santa-cruz-natural)  

   by [ Ritual Coffee Roasters ](https://unpacking.coffee/roasters/180-ritual-coffee-roasters)

        Varieties [Geisha](https://unpacking.coffee/varieties/16-geisha)      Country   [Mexico](https://unpacking.coffee/origins/mexico)       Region Chiapas       Source Finca Santa Cruz      

First noted

Jul 19, 2026

 Last tasted

Jul 19, 2026

  1 cupping 

   [ chilled red wine](https://unpacking.coffee/flavors/240 "chilled red wine") [ lime](https://unpacking.coffee/flavors/19 "lime") [ cacao nibs](https://unpacking.coffee/flavors/241 "cacao nibs")  

  ](https://unpacking.coffee/coffees/176-finca-santa-cruz-natural)
