Ritual Coffee Roasters - Specialty Coffee Roaster | Unpacking Coffee [ ](https://unpacking.coffee)[ ![Unpacking Coffee Logo](/images/cuppin-logo.svg) Unpacking Coffee ](https://unpacking.coffee/dashboard) [ Coffees ](https://unpacking.coffee/coffees) [ Cuppings ](https://unpacking.coffee/cuppings) [ Recipes ](https://unpacking.coffee/recipes) [ Log in ](https://unpacking.coffee/login) [ ](https://unpacking.coffee/login "Log in") [ Register ](https://unpacking.coffee/register) [ ](https://unpacking.coffee/register "Register") [ Roasters ](https://unpacking.coffee/roasters) Ritual Coffee Roasters Ritual Coffee Roasters ====================== Watch Episode Read Transcript - [ Ritual Coffee Roasters ](http://ritualroasters.com) - [ Ritual Coffee Roasters Instagram ](https://instagram.com/ritualcoffee/) - [ Ritual Coffee Roasters Twitter ](https://twitter.com/ritualcoffee) - [ Good Stuff Partners ](http://goodstuffpartners.com) - [ Illustrator Jen Kruch ](http://jenkruch.com) - [ Guided By Voices performed Buzzards and Dreadful Crows for you in 2011 ](https://youtube.com/watch?v=EBaPvxjnrgE) ![Ritual Coffee Roasters](/storage/roaster-profiles/180/featured.jpg) THE CONVERSATION Ray: Today, we're talking about Ritual Coffee Roasters of San Francisco. They've been around since 2005. We actually looked at their old packaging so we could do a comparison and the we talked to Tim Schofield about the differences in packaging. Kandace: Take it away, Tim. Tim: My name is Tim Schofield. I'm currently the Director of Marketing and Communications for Ritual. Ritual was started in 2005 by Eileen Hassi. She had come from Seattle, seen the coffee scene up there, and thought that the citizens of San Francisco were being very underserved. Kandace: We happened to meet Eileen randomly. Ray: Yes, we met her at a conference called The Start Conference. That was in the late aughts. See, you did that look! Kandace: I don't think we call it that. I don't know. Do you say "aughts?" Thank you. Ray: Who are you talking to? Kandace: Nobody says "aughts." Ray: Well, you asked one person. Ray: From 2000 to 2010-ish. Ray: That's beside the point. Kandace: She was so approachable, so friendly, and so excited about her coffee roaster. It's something that's always stuck with me. Fun fact! Ray: Fun fact: Their identity was designed by Aimee Kilmer originally. The logo is intended to reference the Turkish flag, I found out, not a Soviet. Although, I think they get that a lot. The refresh of their brand was done by the same person. She's now a partner at Good Stuff Partners, her and her husband. They worked on this refresh. Kandace: It was originally the idea that bringing this coffee to San Francisco was revolutionary, right? Ray: Yeah. Kandace: We can probably say in 2016 it doesn't feel like third-wave coffee is revolutionary, so it makes sense to soften the brand a little bit. She had this great quote. She said, "We don't have to yell all the time anymore." Take it away, Tim. Tim: We felt, over the past couple of years, that our branding wasn't really in line with the quality of our coffee. We didn't feel like we were being perceived in the way that we wanted to be perceived, vis-à-vis our 12-ounce bags or other branding materials. It just felt kind of old. Not the logo itself; we feel like our brand mark is still very strong and recognizable. We want to accentuate that and make it more recognizable. So, if you were to see a cup and star logo and nothing else—not our name, no other kind of branding in the window of a shop—you would know that, "Oh, I can go and get great coffee here." That's the ultimate goal. We wanted to simplify the branding a little bit, give it a little more space and room to breathe. We came up with some different fonts and font treatments for our actual logo, Ritual, changing our colors a little bit, making them a little more approachable, a little less aggressive, getting rid of some of the black and red, more aggressive colors. It's a slightly different red; it's a little bit of a warmer red, and then we're using more of a cream-white, instead of just a stark white. Ray: One of the goals of the new packaging, Tim told us, was to make it feel less like a bag of coffee and more like a gift that you would give someone. To that end, not only is the packaging much more environmentally friendly, but they've added this belly band with some details on it, including not just a roast date, but a harvest date, which I thought was a nice touch. Tim: We have a great artist, Jen Kruch, that does drawings of the producers that we're going to start featuring the front of the packaging. Ray: Actually, once you take the band off, there's even more detail, suggesting even the amount of pressure (or 12 bar). So, I have too much pressure. Kandace: That is so interesting, "Rest for 7 to 12 days from roast date." I always thought you just want to drink it right away. Ray: That is more than … Kandace: That is completely new to me, that thought. I always look for the freshest coffee. Ray: Then on the ends it's perforated, so if you wanted to remember a particularly nice coffee you could just save this little card, also cool. Ray/Kandace: Take it away, Tim. Tim: Yeah, the new bag has what we call a "belly band," that goes around it. It's affixed at the back with a clear sticker that holds it in place, but if you were to take that sticker off or you were to remove any of the perforated sides, you would find that there's information on both the front and back sides of the band. In that sense, we're able to have a lot more information that we can convey to customers right at the point of sale, or afterward, as they get to know the coffee that they've just bought. Ray: Ritual Coffee Roasters, of San Francisco, California. Update: Brew Book We just got our hands on the gorgeous new Brew Book from Ritual and it is just too gorgeous not to share. Watch the Show https://vimeo.com/176118316 THE CONVERSATION Ray: Today, we're talking about Ritual Coffee Roasters of San Francisco. They've been around since 2005. We actually looked at their old packaging so we could do a comparison and the we talked to Tim Schofield about the differences in packaging. Kandace: Take it away, Tim. Tim: My name is Tim Schofield. I'm currently the Director of Marketing and Communications for Ritual. Ritual was started in 2005 by Eileen Hassi. She had come from Seattle, seen the coffee scene up there, and thought that the citizens of San Francisco were being very underserved. Kandace: We happened to meet Eileen randomly. Ray: Yes, we met her at a conference called The Start Conference. That was in the late aughts. See, you did that look! Kandace: I don't think we call it that. I don't know. Do you say "aughts?" Thank you. Ray: Who are you talking to? Kandace: Nobody says "aughts." Ray: Well, you asked one person. Ray: From 2000 to 2010-ish. Ray: That's beside the point. Kandace: She was so approachable, so friendly, and so excited about her coffee roaster. It's something that's always stuck with me. Fun fact! Ray: Fun fact: Their identity was designed by Aimee Kilmer originally. The logo is intended to reference the Turkish flag, I found out, not a Soviet. Although, I think they get that a lot. The refresh of their brand was done by the same person. She's now a partner at Good Stuff Partners, her and her husband. They worked on this refresh. Kandace: It was originally the idea that bringing this coffee to San Francisco was revolutionary, right? Ray: Yeah. Kandace: We can probably say in 2016 it doesn't feel like third-wave coffee is revolutionary, so it makes sense to soften the brand a little bit. She had this great quote. She said, "We don't have to yell all the time anymore." Take it away, Tim. Tim: We felt, over the past couple of years, that our branding wasn't really in line with the quality of our coffee. We didn't feel like we were being perceived in the way that we wanted to be perceived, vis-à-vis our 12-ounce bags or other branding materials. It just felt kind of old. Not the logo itself; we feel like our brand mark is still very strong and recognizable. We want to accentuate that and make it more recognizable. So, if you were to see a cup and star logo and nothing else—not our name, no other kind of branding in the window of a shop—you would know that, "Oh, I can go and get great coffee here." That's the ultimate goal. We wanted to simplify the branding a little bit, give it a little more space and room to breathe. We came up with some different fonts and font treatments for our actual logo, Ritual, changing our colors a little bit, making them a little more approachable, a little less aggressive, getting rid of some of the black and red, more aggressive colors. It's a slightly different red; it's a little bit of a warmer red, and then we're using more of a cream-white, instead of just a stark white. Ray: One of the goals of the new packaging, Tim told us, was to make it feel less like a bag of coffee and more like a gift that you would give someone. To that end, not only is the packaging much more environmentally friendly, but they've added this belly band with some details on it, including not just a roast date, but a harvest date, which I thought was a nice touch. Tim: We have a great artist, Jen Kruch, that does drawings of the producers that we're going to start featuring the front of the packaging. Ray: Actually, once you take the band off, there's even more detail, suggesting even the amount of pressure (or 12 bar). So, I have too much pressure. Kandace: That is so interesting, "Rest for 7 to 12 days from roast date." I always thought you just want to drink it right away. Ray: That is more than … Kandace: That is completely new to me, that thought. I always look for the freshest coffee. Ray: Then on the ends it's perforated, so if you wanted to remember a particularly nice coffee you could just save this little card, also cool. Ray/Kandace: Take it away, Tim. Tim: Yeah, the new bag has what we call a "belly band," that goes around it. It's affixed at the back with a clear sticker that holds it in place, but if you were to take that sticker off or you were to remove any of the perforated sides, you would find that there's information on both the front and back sides of the band. In that sense, we're able to have a lot more information that we can convey to customers right at the point of sale, or afterward, as they get to know the coffee that they've just bought. Ray: Ritual Coffee Roasters, of San Francisco, California. Update: Brew Book We just got our hands on the gorgeous new Brew Book from Ritual and it is just too gorgeous not to share. Watch the Show https://vimeo.com/176118316 Coffee Offerings ------------------ ### [ El Naranjo, Colombia ](https://unpacking.coffee/coffees/128-el-naranjo-colombia) Process Washed Varieties Caturra Country Colombia Region Nariño First noted Apr 04, 2026 Last tasted Apr 04, 2026 1 cupping [ plum ](https://unpacking.coffee/flavors/10 "plum") [ passion fruit ](https://unpacking.coffee/flavors/104 "passion fruit") [ cocoa butter ](https://unpacking.coffee/flavors/191 "cocoa butter") ### [ Evin Moreno Gesha ](https://unpacking.coffee/coffees/118-evin-moreno-gesha) Varieties Geisha Country Honduras Region Santa Barbara Harvest July 2025 Source Evin Joel Moreno Reyes First noted Feb 26, 2026 Last tasted Feb 26, 2026 1 cupping [ elderflower ](https://unpacking.coffee/flavors/58 "elderflower") [ melon ](https://unpacking.coffee/flavors/180 "melon") [ meyer lemon ](https://unpacking.coffee/flavors/103 "meyer lemon") [ butterscotch ](https://unpacking.coffee/flavors/32 "butterscotch") ### [ Ruvumu ](https://unpacking.coffee/coffees/115-ruvumu) Process Washed Varieties Red Bourbon Country Burundi Region Kayanza Harvest July 2025 First noted Feb 19, 2026 Last tasted Feb 19, 2026 1 cupping [ black cherry ](https://unpacking.coffee/flavors/176 "black cherry") [ lime ](https://unpacking.coffee/flavors/19 "lime") [ green tea ](https://unpacking.coffee/flavors/64 "green tea") [ orange peel ](https://unpacking.coffee/flavors/132 "orange peel") ### [ Hunapú ](https://unpacking.coffee/coffees/95-hunapu) Process Washed Varieties Bourbon Country Guatemala Region Sacatepéquez Source San Miguel Dueñas First noted Dec 20, 2025 Last tasted Dec 20, 2025 1 cupping [ plum ](https://unpacking.coffee/flavors/10 "plum") [ honey ](https://unpacking.coffee/flavors/22 "honey") [ nectarine ](https://unpacking.coffee/flavors/126 "nectarine") ### [ La Piñona ](https://unpacking.coffee/coffees/93-la-pinona) Process Washed Species Arabica Country Honduras Region Santa Barbara Elevation 1615m Source Sebastián Benitez First noted Dec 16, 2025 Last tasted Dec 16, 2025 1 cupping [ peach ](https://unpacking.coffee/flavors/3 "peach") [ caramel ](https://unpacking.coffee/flavors/23 "caramel") ### [ Farami Catuaí ](https://unpacking.coffee/coffees/77-farami-catuai) Country Costa Rica Region Tarrazú First noted Oct 23, 2025 Last tasted Oct 23, 2025 1 cupping [ pomegranate ](https://unpacking.coffee/flavors/139 "pomegranate") [ plum ](https://unpacking.coffee/flavors/10 "plum") [ brown sugar ](https://unpacking.coffee/flavors/28 "brown sugar") [ peanut ](https://unpacking.coffee/flavors/41 "peanut") ### [ Evin Moreno SL28 ](https://unpacking.coffee/coffees/72-evin-moreno-sl28) Process Washed Varieties SL28 Country Honduras Region Santa Barbara Source Evin Joel Moreno Reyes First noted Oct 09, 2025 Last tasted Oct 11, 2025 3 cuppings [ milk chocolate ](https://unpacking.coffee/flavors/33 "milk chocolate") [ peach ](https://unpacking.coffee/flavors/3 "peach") [ brown sugar ](https://unpacking.coffee/flavors/28 "brown sugar") [ strawberry ](https://unpacking.coffee/flavors/7 "strawberry") [ malt ](https://unpacking.coffee/flavors/82 "malt") ### [ Zaula López ](https://unpacking.coffee/coffees/44-zaula-lopez) Species Arabica Country Mexico Region Oaxaca Source Grupo Lovene First noted Aug 28, 2025 Last tasted Aug 28, 2025 1 cupping [ grapefruit ](https://unpacking.coffee/flavors/20 "grapefruit") [ nectarine ](https://unpacking.coffee/flavors/126 "nectarine") [ chamomile ](https://unpacking.coffee/flavors/127 "chamomile") [ fudge ](https://unpacking.coffee/flavors/128 "fudge") ### [ Rako ](https://unpacking.coffee/coffees/27-rako) Process Washed Species Arabica Varieties Ethiopian Heirlooms First noted Jun 18, 2025 Last tasted Jun 18, 2025 2 cuppings [ dark chocolate ](https://unpacking.coffee/flavors/34 "dark chocolate") [ black tea ](https://unpacking.coffee/flavors/65 "black tea") [ cocoa powder ](https://unpacking.coffee/flavors/35 "cocoa powder") Log In to Cup Log in to your account Enter your email and password to continue Email address Password Remember me Cancel Log in Need an account? [Sign up](https://unpacking.coffee/register) 9 Coffee Offerings 12 Total Cuppings 9.4 Average Score Added 10 months ago Use filters or recent searches to refine your results. Press Esc to close. Filters 12 showing Users 0 Coffees 0 Roasters 0 Recipes 0 Explore featured coffees Start typing to search across the entire database. [ ### [ El Naranjo, Colombia ](https://unpacking.coffee/coffees/128-el-naranjo-colombia) by [ Ritual Coffee Roasters ](https://unpacking.coffee/roasters/180-ritual-coffee-roasters) Process Washed Varieties Caturra Country Colombia Region Nariño First noted Apr 04, 2026 Last tasted Apr 04, 2026 1 cupping [ plum ](https://unpacking.coffee/flavors/10 "plum") [ passion fruit ](https://unpacking.coffee/flavors/104 "passion fruit") [ cocoa butter ](https://unpacking.coffee/flavors/191 "cocoa butter") ](https://unpacking.coffee/coffees/128-el-naranjo-colombia) [ ### [ Sitio Da Torre ](https://unpacking.coffee/coffees/127-sitio-da-torre) by [ Square Mile Coffee Roasters ](https://unpacking.coffee/roasters/196-square-mile-coffee-roasters) Process Natural Varieties Yellow Bourbon Country Brazil Region Minas Gerais Source Álvaro Coli First noted Mar 30, 2026 Last tasted Mar 30, 2026 1 cupping [ cherry ](https://unpacking.coffee/flavors/5 "cherry") [ raspberry ](https://unpacking.coffee/flavors/6 "raspberry") [ black cherry ](https://unpacking.coffee/flavors/176 "black cherry") [ chocolate ganache ](https://unpacking.coffee/flavors/190 "chocolate ganache") ](https://unpacking.coffee/coffees/127-sitio-da-torre) [ ### [ San Jerónimo Tecoatl ](https://unpacking.coffee/coffees/126-san-jeronimo-tecoatl) by [ Paloma Craft Coffee ](https://unpacking.coffee/roasters/253-paloma-craft-coffee) Process Washed Varieties Bourbon, Typica Country Mexico Region Oaxaca Elevation 1600 - 1800m Source Sierra Mazateca First noted Mar 28, 2026 Last tasted Mar 28, 2026 1 cupping [ peach ](https://unpacking.coffee/flavors/3 "peach") [ key lime ](https://unpacking.coffee/flavors/188 "key lime") [ green mango ](https://unpacking.coffee/flavors/189 "green mango") ](https://unpacking.coffee/coffees/126-san-jeronimo-tecoatl) [ ### [ La Gladiola ](https://unpacking.coffee/coffees/125-la-gladiola) by [ Marigold Coffee ](https://unpacking.coffee/roasters/252-marigold-coffee) Process Washed Country Costa Rica Region Tarrazú First noted Mar 25, 2026 Last tasted Mar 25, 2026 1 cupping [ cinnamon ](https://unpacking.coffee/flavors/45 "cinnamon") [ chocolate ](https://unpacking.coffee/flavors/108 "chocolate") [ nectarine ](https://unpacking.coffee/flavors/126 "nectarine") ](https://unpacking.coffee/coffees/125-la-gladiola) [ ### [ Honduras Ramon Hernandez ](https://unpacking.coffee/coffees/124-honduras-ramon-hernandez) by [ Heart Coffee Roasters ](https://unpacking.coffee/roasters/47-heart-coffee-roasters) Process Washed Varieties Pacas Country Honduras Region Santa Barbara Elevation 1820m First noted Mar 23, 2026 Last tasted Mar 23, 2026 1 cupping [ jasmine ](https://unpacking.coffee/flavors/55 "jasmine") [ currant ](https://unpacking.coffee/flavors/137 "currant") ](https://unpacking.coffee/coffees/124-honduras-ramon-hernandez) [ ### [ Honduras Benjamin Paz Gesha - Limited Release ](https://unpacking.coffee/coffees/123-honduras-benjamin-paz-gesha-limited-release) by [ Heart Coffee Roasters ](https://unpacking.coffee/roasters/47-heart-coffee-roasters) Process Washed Varieties Geisha Country Honduras Region El Cedral Elevation 1680-1730mm First noted Mar 15, 2026 Last tasted Mar 15, 2026 1 cupping [ orange ](https://unpacking.coffee/flavors/17 "orange") [ jasmine ](https://unpacking.coffee/flavors/55 "jasmine") [ honeycomb ](https://unpacking.coffee/flavors/114 "honeycomb") ](https://unpacking.coffee/coffees/123-honduras-benjamin-paz-gesha-limited-release) [ ### [ Colombia Diego Bermudez Cardamom Cloud ](https://unpacking.coffee/coffees/122-colombia-diego-bermudez-cardamom-cloud) by [ Driftaway Coffee ](https://unpacking.coffee/roasters/251-driftaway-coffee) Process Double Fermentation/Soaking Varieties Castillo Country Colombia Region Huila Elevation 1960m Harvest 2025 Source Finca El Paraíso First noted Mar 13, 2026 Last tasted Mar 13, 2026 1 cupping [ cherry ](https://unpacking.coffee/flavors/5 "cherry") [ cardamom ](https://unpacking.coffee/flavors/48 "cardamom") [ butter ](https://unpacking.coffee/flavors/85 "butter") [ pistachio ](https://unpacking.coffee/flavors/187 "pistachio") ](https://unpacking.coffee/coffees/122-colombia-diego-bermudez-cardamom-cloud) [ ### [ Nelin Guzman Honduras ](https://unpacking.coffee/coffees/121-nelin-guzman-honduras) by [ Cat & Cloud Coffee ](https://unpacking.coffee/roasters/44-cat-cloud-coffee) Process Anaerobic Natural Country Honduras Region Santa Barbara Source Nelin Guzman First noted Mar 10, 2026 Last tasted Mar 10, 2026 1 cupping [ dark chocolate ](https://unpacking.coffee/flavors/34 "dark chocolate") [ berry wine ](https://unpacking.coffee/flavors/185 "berry wine") [ skittles ](https://unpacking.coffee/flavors/186 "skittles") ](https://unpacking.coffee/coffees/121-nelin-guzman-honduras) [ ### [ Remera ](https://unpacking.coffee/coffees/120-remera) by [ FLOWER CHILD COFFEE ](https://unpacking.coffee/roasters/248-flower-child-coffee) Process Washed Varieties Red Bourbon Country Burundi Region Kayanza Elevation 1,850-2,100m Harvest July 2025 Source Remera Washing Station First noted Mar 01, 2026 Last tasted Mar 01, 2026 1 cupping [ mixed berries ](https://unpacking.coffee/flavors/181 "mixed berries") [ whipped cream ](https://unpacking.coffee/flavors/182 "whipped cream") [ pink lady apple ](https://unpacking.coffee/flavors/183 "pink lady apple") ](https://unpacking.coffee/coffees/120-remera) [ ### [ fruit-forward flavor ](https://unpacking.coffee/coffees/119-fruit-forward-flavor) by [ 94 Celcius ](https://unpacking.coffee/roasters/250-94-celcius) First noted Mar 01, 2026 Last tasted Mar 01, 2026 1 cupping ](https://unpacking.coffee/coffees/119-fruit-forward-flavor) [ ### [ Evin Moreno Gesha ](https://unpacking.coffee/coffees/118-evin-moreno-gesha) by [ Ritual Coffee Roasters ](https://unpacking.coffee/roasters/180-ritual-coffee-roasters) Varieties Geisha Country Honduras Region Santa Barbara Harvest July 2025 Source Evin Joel Moreno Reyes First noted Feb 26, 2026 Last tasted Feb 26, 2026 1 cupping [ elderflower ](https://unpacking.coffee/flavors/58 "elderflower") [ melon ](https://unpacking.coffee/flavors/180 "melon") [ meyer lemon ](https://unpacking.coffee/flavors/103 "meyer lemon") [ butterscotch ](https://unpacking.coffee/flavors/32 "butterscotch") ](https://unpacking.coffee/coffees/118-evin-moreno-gesha) [ ### [ Diego Horta – El Rincón ](https://unpacking.coffee/coffees/117-diego-horta-el-rincon) by [ Kafiex Roasters ](https://unpacking.coffee/roasters/249-kafiex-roasters) Process Anaerobic Natural Varieties Colombia Country Colombia Region Huila Source El Rincón First noted Feb 24, 2026 Last tasted Feb 24, 2026 1 cupping [ raspberry ](https://unpacking.coffee/flavors/6 "raspberry") [ dark chocolate ](https://unpacking.coffee/flavors/34 "dark chocolate") [ cherry ](https://unpacking.coffee/flavors/5 "cherry") ](https://unpacking.coffee/coffees/117-diego-horta-el-rincon)