Skip to content
Unpacking Coffee Logo
Unpacking Coffee
Coffees Cuppings Recipes
Log in Register
Counter Culture Coffee

Counter Culture Coffee

Durham, North Carolina-based roaster founded in 1995, pioneering direct trade and transparency. Known for their commitment to education, sustainability, and quality.

HELLO

Ray: I'm Ray.

Kandace: I'm Kandace.

Ray: Welcome to Season 2 of Unpacking Coffee! This week ...

Kandace: Counter Culture.

Ray: Counter Culture was founded in 1995 making then probably one of the earliest of the third wave coffee companies.

Kandace: They've really been leading the way in coffee for a long time. They started having public cuppings all the way back in 2002. They were focusing on ... Like you said, education or making coffee super accessible or being really transparent. That's been part of their mission from the very beginning. Year after year they're just continuing to build on that and it's pretty amazing.

Ray: I wish I had worn my hoodie. This just looks very plain.

Kandace: Go put your hoodie on.

Ray: No it's okay.

Kandace: That was your reaction to that whole thing about sustainability?

Ray: We also got to chat with Scott Callender.

Scott: Hi, I'm Scott Callender. I work for La Marzocco and I head up the home business for La Marzocco. We are in the La Marzocco café and show room in Seattle Center. We invite roasters from around the world to come in here, reinvent the space, reinvent the menu and they will develop a coffee service that will last for one month here in the café as popup. We have right now a very special guest with us here at the café. It is Counter Culture Coffee and they are from Durham, North Carolina. They're doing some really special stuff right now.

Kandace: From the beginning, they've had a commitment to sustainability.

Ray: That's right.

Kandace: Which they're one of the first bird friendly coffees.

Ray: Mm-hmm (affirmative) They have a program they call Counter Intelligence.

Kandace: Shut up.

Ray: It's true.

Kandace: That's awesome.

Ray: It's awesome.

Kandace: I didn't even see anything about that.

Ray: This is their standard packaging with a nice roast date sticker.

Kandace: Seriously. They have some really nice ... These nice little 4 ouncers.

Ray: Bio-trade bag here. Actually, we went up to Seattle this past week to visit the La Marzocco.

Kandace: It's their café in KEXP, the new space.

Erin: Kennith spoke to Erin McCarthy about, he was the world brewing champion in 2013, is that right?

Kandace: He was the first North American to win that title.

Ray: Nice.

Kandace: Yeah.

Ray: Kind of an expert, and in fact, he brewed ...

Kandace: Kind of knows everything about coffee so.

Erin: My name is Erin McCarthy. I work for Counter Culture Coffee out of New York City as a tech. I won the 2013 world brewers cup championship so I started out as a barista, and then kind of got into the competition circuit for three years.

Kandace: You were the first American to win?

Erin: It's true, yeah. Yeah.

https://youtu.be/zUjqXkMUpi4

Kandace: What I thought was really interesting about this is that, so Erin is a barista right now during September, during part of September, at the La Marzocco space. Erin has a couple flights and they're really interesting.

Erin: I tried to kind of make it a little journey if you will.

Erin: The Geisha variety is an heirloom variety from Ethiopia so the seed that Moisés and Marysabel, the producers planted is the same variety that can be found in Ethiopia and have been found for hundreds of years.

The SL28, the SL stands for Scot Laboratories and that was created in a lab with the purposes of higher production and resistance to disease for Kenya. So, what’s really neat about that is it’s one of the most popular varieties grown in Kenya so when you taste this coffee, it tastes like you’re drinking a Kenyan coffee which is super neat…to also separate that idea of a taste of place and layer it. Variety can also taste a certain way.

Kandace: I’m excited about it.

Erin: It was my pleasure.

Kandace: Counter Culture Coffee.

Ray: Of Durham, North Carolina. Hey, we’re back!

Thanks to Rachel Classi and Erin McCarthy from Counter Culture for sending us beautiful coffee, talking to us, and allowing us to tell their story. And to Scott Callender and all the fine folks at KEXP for allowing us into their gorgeous space.

Watch the Show

https://vimeo.com/183387322

No coffee offerings have been added for this roaster yet.

Log in to your account
Enter your email and password to continue
Email address
Password
Remember me
Need an account? Sign up
Log in to your account
Enter your email and password to continue
Email address
Password
Remember me
Need an account? Sign up

0

Coffee Offerings

0

Total Cuppings

Added 11 months ago

Explore featured coffees

Start typing to search across the entire database.

Process Anaerobic Natural
Varieties 74112, 74110
Country Ethiopia
Region Sidamo
Source Gatta Farm
First noted
Apr 17, 2026
Last tasted
Apr 17, 2026
2 cuppings
Process Washed
Varieties Bourbon
Country Rwanda
Region Western Province
First noted
Apr 16, 2026
Last tasted
Apr 16, 2026
1 cupping
Process Washed
Varieties Bourbon
Country Rwanda
Region Western Province
First noted
Apr 14, 2026
Last tasted
Apr 14, 2026
1 cupping
Process Washed
Varieties Bourbon, Caturra, Typica, Catimor
Country Peru
Region Amazonas
Harvest 2025
Source Finca San Gabriel
First noted
Apr 10, 2026
Last tasted
Apr 13, 2026
2 cuppings
Varieties Red Bourbon
Country Democratic Republic of the Congo
Region South Kivu
First noted
Apr 07, 2026
Last tasted
Apr 09, 2026
2 cuppings
Process Carbonic Maceration, Natural
Country Nicaragua
Region Jinotega
Elevation 1325m
Source Santa Teresita, Los Nogales
First noted
Apr 05, 2026
Last tasted
Apr 05, 2026
1 cupping
Process Washed
Varieties Caturra
Country Colombia
Region Nariño
First noted
Apr 04, 2026
Last tasted
Apr 04, 2026
1 cupping
Process Natural
Varieties Yellow Bourbon
Country Brazil
Region Minas Gerais
Source Álvaro Coli
First noted
Mar 30, 2026
Last tasted
Mar 30, 2026
1 cupping
Process Washed
Varieties Bourbon, Typica
Country Mexico
Region Oaxaca
Elevation 1600 - 1800m
Source Sierra Mazateca
First noted
Mar 28, 2026
Last tasted
Mar 28, 2026
1 cupping
Process Washed
Country Costa Rica
Region Tarrazú
First noted
Mar 25, 2026
Last tasted
Mar 25, 2026
1 cupping
Process Washed
Varieties Pacas
Country Honduras
Region Santa Barbara
Elevation 1820m
First noted
Mar 23, 2026
Last tasted
Mar 23, 2026
1 cupping
Process Washed
Varieties Geisha
Country Honduras
Region El Cedral
Elevation 1680-1730mm
First noted
Mar 15, 2026
Last tasted
Mar 15, 2026
1 cupping